DMC

DMC

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Search Engine Marketing (SEM) | PPC Company in Chennai

When you’re running a business online or maintaining an online profile across all different platforms, making your content reach many people can be difficult.

Establishing your online presence and driving new traffic organically can be as challenging as running the business itself.

Paid online advertising using PPC is a way to solve that problem and help you drive the attention of your potential audience to your website.


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About us

What is PPC (Pay Per Click)?

Pay Per Click – PPC is an online advertising model used to drive traffic to your website using paid promotions.

PPC is a model in which the advertiser pays a certain amount of money to the ad publisher every time the ad is clicked by a user.

Pay per click services is generally associated with search engines like Google Ads, Microsoft Advertising (Bing Ads), etc.

In recent times, the PPC advertising model has been adopted by some of the leading social media platforms like Facebook, LinkedIn, Twitter, and Pinterest.

The advertiser decides on a budget to run the PPC campaign.

The sponsored ads appear on the top of the SERP before the organic results (sometimes after the organic results too).

When a user clicks on the ad, a small amount should be paid by the advertiser as the Cost Per Click (CPC) from your budget.


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Advantages of PPC Marketing

PPC marketing or Search engine marketing is the most efficient way to gain new traffic to your website and get in front of your potential audience. Though organic reach plays a vital role, it is not very effective to reach a wider audience.

Some of the main advantages of Pay Per Click advertising are,


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Our Best PPC services

When you’re new to search engine marketing, it will be very hard to know which type of ads will work for your business and which method will drive you more traffic. Here, we’ve explained the different types of PPC ads that you can consider for your business and how we can help.


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Search ads

Search ads are the most common type of ads. You can see these ads most of the time you search for anything on the internet.

Sponsored websites appear on the top and the bottom of the results page.

Search ads are tagged with an “Ad” text to indicate that it is a paid ad. Search ads involve text and link.


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Display ads

Display ads are ads that you see anywhere within a website. These ads are displayed on Google partnered websites.

You can target your ads to people who are interested in your product and to people who have visited similar websites.

Display ads generally have attractive images and texts to capture the reader’s attention.

Search ads are tagged with an “Ad” text to indicate that it is a paid ad. Search ads involve text and link.


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Social ads

Pay per click advertising has now been adopted by leading social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Paid ads that appear across all social platforms come under social ads.

Social ads are very effective because about 91% of social media users access them from their mobile phones.

This is a huge advantage for advertisers.

Because people who are searching for “restaurants near me” from mobile are more likely to take action immediately than people who are searching the same term from a laptop or desktop.


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Remarketing ads

Remarketing ads

 Remarketing is a highly beneficial factor in PPC marketing.Remarketing is a PPC feature that lets us target people who have already been exposed to our product.This audience is a group of people who are interested in our product/ event/ service.By proper retargeting and remarketing this potential audience can be converted into customers.

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Google shopping

Google shopping ads are another type of paid ads that are very effective for product marketing.

These ads are represented in a carousel format and they give an overview of similar products from different websites.

Google shopping ads offer a digital platform to do window-shopping.

It allows a user to browse through all the products, check customer reviews, compare and choose the best option.


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Gmail sponsored promotions

Gmail sponsored promotions are a great way to promote your business in a person’s inbox.

These ads can be targeted at a potential crowd, and also be personalized.

Gmail promotional emails appear on the top of the inbox on mobiles and desktop.

Promotional ads have an “Ad” tag before the subject line.

Personalized emails with proper formatting and an attractive subject line tend to get a higher click rate and open rate.

This is a great way to drive new people to your website by giving them all the details in the email.


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Instream ads

If you’re an internet user there’s no way you wouldn’t have come across an instream ad.

Instream ads are predominantly used on Youtube.

Instream ads include ads that play before a video, ads that play in the middle of a video, and all the other display ads inside the video screen.

64% of internet users use Youtube. This offers you a huge chance to get in front of your potential audience in a creative way.


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